Some car makers
Hired some car doctors
To make their cars less injurious.
They succeeded.
And the makers grew furious.
For with each improvement
A sale was lost
It was discovered in audit.
So each year they announced the debut
With spectacular hullaballoo
Of last year's brown model in blue.
They taught their countrymen
To want not the best or the strongest
Or especially what lasted the longest.
Only to want what was new.
And they bought it.